The traditional way we view Graffiti is a way for youth to destroy property: by writing, drawing, scribbling, scratching, or painting illicitly on a wall or some random surface, often in a public place. Yes, there are crooks... there are crooks in any profession but if you look one layer deep, graffiti ranges from simple written words to elaborate wall paintings and they have existed since ancient times. Our team here at Totali are a world traveled bunch and in our independent travels have each experienced guides citing examples of graffiti dating back to ancient Egypt, Greece and the Roman Empire.
In our modern socially networked times, spray paint & marker pens have become the most commonly used graffiti base materials followed by the mobile phone cameras as the core ingredients for art publications. In most countries including the U.S.A., marking or painting property without the property owner's consent is considered defacement and vandalism, which is a punishable crime.
The core background of this article is to highlight the pure artistic aspect of Graffiti. Due to its freeform media it oftentimes expresses underlying social and political messages and a whole genre of artistic expression is based upon spray paint graffiti styles. Within the action-sports culture graffiti is part of the visual landscape of the adrenaline experience. Should you find yourself snowboarding in Zermatt, riding our Freedom Electric through the streets of Los Angeles... the subtle signs of human markings are impossible to ignore.
We recently partnered with Iqvinder Singh who is a seasoned urban artist and has served some of the biggest retailers in the country providing solutions in marketing, creative strategy, project management, and process improvement. As an artist and promoter, Iqvinder also likes to show his and his collective's fine art work across the country. He specializes in photojournalism but is also experienced in other mediums. A renaissance man, Iqvinder enjoys spending time with his family, painting and documenting the local graffiti and street art scenes.
To top it all off, he earned an M.B.A. from Saint Mary's University’s Marketing program and dual B.S. from San Francisco State University’s Business Administration and Industrial Design programs. This man is no street punk spraying on walls.
His most recent creation is a hand drawn graffiti work on the ABS impact casing for the Freedom Electric v1.5. He painstakingly, created a primer base, free hand drawn each letter. Allowed to cure, then micro brush painted an iconic San Francisco bay area local landmark within the areas of the lettering. This individual board will go for sale December 1st, 2015.