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About Us


Welcome to our world, in which human movement only matters.

Founded 2012 by Rafael Zamora. Our core charter started in action sports but has grown to be the best design and electric transport lifestyle brand company in the world.  Based in the San Francisco Bay area, we are influenced by Silicon Valley know how and innovation. To the lucky ones who currently own our products, it is easy to relate to the richness & quality of the materials.  

 

CEO & Founder:  Rafael V. Zamora

(rafael@totalicali.com)

A lifelong adrenaline junkie before it was even cool.  Rafael prides himself with attention to detail, quality and his famous reoccurring statement of "What could I do better?".  He has extensive international travel experience from North America, South America, Hawaii, Caribbean, Europe (West, East & Central) and Asia.  He pretty much rides any board:  Surf, snow, skate, paddle...whatever!  His design ideas are derived from simplicity, motion and easy human interaction.

 

 

Vice President Retail & Visual Branding:  Gabrielle Zamora

A luxury brand retail expert having worked for Coach, Kate Spade, J.Crew & most recently Levi Strauss.  She brings a retail and visual branding skill-set to complement the product appeal.  Growing up as the younger sister to Rafael, Gabrielle quickly realized she was the better athlete and allowed her older brother to develop on his own.  Till this day, he is unaware of this fact.

 

 

Senior Product Advisor:  Mike Aguilera

Mike's skill set is derived from extensive law enforcement and tactical career which required him to be very mindful of human movement and simplicity of motion.  His experience in the world of life & death situations gives us a unique perspective on safety, simplicity and serviceability in worst conditions possible.  A multi-sport athlete and instructed Rafael Zamora the correct technique for jumping & clearing 40 foot gaps on a snowboard.

 

Director Asia-Pacific Operations: Alexander Aronson

(alex@totalicali.com)

Former Cal Golden Bear & current professional rugby player for the Philippine Volcanos competing on the international circuit. Alex brings an amazing skill set as we begin to develop expansion into the Asian market.  Most recently his National team won the Gold Medal for rugby at SEA games 2015.  Alex currently is training for the 2016 Rio Olympic Qualifications set for this fall.

 

Senior Product Advisor & Brand Ambassador: Jason "Blacksourdough" Holt

(jasongholt@totalicali.com)

Jason Holt was born and raised in Washington, D.C. where he began his music career at the early age of 9 years old. Jason began his career with recording artist Mya in early 2000. After touring with Mya, he joined with J Records Artist Mario where he has credits as an international recording Drummer on the Mario “GO” European release album. After recording the “Go” album Jason continued his career with National Recording Artist Marcus Johnson where he has recorded three albums: “It’s Christmas” ”Phoenix” & “In Concert for A Cause.” As a Philanthropist and Community Activist Jason has led Good Ground Good Life’s music program as The Director of Music. With GGGL Jason have lead children in teaching them the fundamentals in Life and how to apply those principles to the drums and music.

After a successful career in the United States, Jason took hold of an experience in Beijing China where he led a Motown review for 6 months in 2007 touring at Beijing’s famous CJW’s. While in China he performed as a Rapper with Beijing’s own Zhong Mi “Mimi” on the China network seen by over 2 million people in Beijing.

After returning to America Jason had the opportunity to play with four time Grammy Nominee Ledisi. Playing with Ledisi has allowed Jason to experience the world famous Hollywood Bowl, Touring Billboard Osaka/Tokyo, The Essence Music Festival, Texas Stadium with Mint Condition and Eric Benet, and The New Orleans Jazz Festival. After spending two years with Ledisi, Mr. Holt joined with Soul Artist Allen Stone where he has been able to continue to inspire musicians and artists alike to continue to pursue their dreams. He has performed worldwide with Allen Stone at various venues, including The South African Cape Town Jazz Festival, The Vogue Theatre in Vancouver Canada, and La Maroquinerie in Paris France. Jason’s television appearances include The ESPY Awards, Late Night with Conan Obrien, Jimmy Kimmel Live and The Late Show with David Letterman. Currently Jason is on tour with Allen Stone. 


 

Brand Ambassador:  Christopher Schamber

(thesavagesun@gmail.com)

California-born, Saint Louis, MO based Savage Sun is a critically acclaimed, one man musical act hailing from the rough streets of Stockton. Savage Sun is a sponsored, professional studio recording & international performing artist & accomplished battle MC who has received honors such as being featured & reviewed by CD Baby (prestigious Editor’s Pick) & URB Magazine

Corporate Coordinator:  Brandon Richards

(brandon@totalicali.com)

Brandon is a native San Franciscan and comes from the corporate retail world.  In this function he oversees the daily operations of Totali's three core public facing business units: Products Visibility, Social Media relations & Customer Relations.