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Careers... Come work here!

Welcome.  Thanks for wanting to join the crew.

At Totali, we don’t just accept differences: we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our global action sports community. Totali is proud to be an equal opportunity workplace and is an affirmative action employer.

We have three functional groups @ Totali

1. Build Something Team

2. Sell Something Team

3. Happy Customers Team

Within these structures our team is best suited to support our ever growing fan base and expanding product lines.


Job Title: Brand Awareness and Social Media Manager

Group: Sell Something Team

Location: San Francisco, California

Contact: Send Resume & Cover (

Job Type:  Full time

Job Description: 
The Brand Awareness & Social Media Manager will implement the Totali's Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership. This position is full time salaried with benefits, including attendance at Social Media, blogging and industry-specific conferences.


It isn’t enough to say we “see” results, they must tie back to our overall brand expansion objectives. We need this individual to establish Social Media ROI with first setting objectives. 


Visual content has a lasting effect on us humans. Whether it’s your status updates, your landing pages or your Facebook ads, what our audience sees is what they’ll remember. Make sure it’s consistent, compelling and gets your point across on a daily basis.


What you post on our Social channels is the foundation for all our other Social Media marketing. The Social Media manager must perform a “Brand Discovery”, which outlines what it is about your business that makes it unique. This includes your core values and beliefs, and the reasons people want to buy from us. The answers should be in-depth and detailed.

Another important part of our “Brand Discovery” describes our ideal customers. We understand today that our demographics are specific.  But what are their interests, what problems can we solve, where do they spend their time, and how can we help them? Quality information that’s relevant to your ideal customers attracts them and sets your Social marketing up for the next steps.


You need to continually grow our fan base. Social advertising is a very valuable tool to get the Totali message heard. However, we are keenly aware that Social ads don’t look like the ads we’re used to seeing. We need differentiated approach in content, placement and targeting. The best way to grow our awareness is to utilize Social Media and non-intrusive Ads. A small budget with carefully selected photos and ad copy (with a clear call-to-action) will increase likes and foster engagement.


This Social Media manager should listen, respond, ask questions and engage with our audience. There should be careful consideration on how he/she responds to organic (non-paid) leads. People will ask questions and the Social Media manager should have knowledge and/or experience of the sales process to respond correctly. If a lead asks a question, answer it and follow it with a question back to them.


With growth and engagement strategies in place, the Social Media manager’s job is to convert fans/followers into customers. The more advanced form of Facebook marketing utilizes Facebook ads and optimized landing pages to capture leads and convert them into sales. I’ve found most dealerships and other businesses need advice and support with conversion strategy. Find the right person to advise you so you get where you want to go faster, more cost-effectively and achieve the best results.


Measure results on a weekly basis. As mentioned earlier, your results must tie back to your objectives. Factor in your time, effort and budget to determine if your efforts succeeded.

Major keys:
Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).

Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.

Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.

Maintains excellent writing and language skills.

Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
Displays ability to effectively communicate information and ideas in written and video format.

Exceeds at building and maintaining sales relationships, online and off.
Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).

Makes evident good technical understanding and can pick up new tools quickly.

Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.

Possesses functional knowledge and/or personal experience with WordPress.

Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.


Job Title: Athlete & Test Rider 

Group: Build Something Team

Location: San Francisco, California

Contact: Send Resume & Cover (

Job Type: Hourly $25.00 & Apparel Contract

As a professional rider & Totali athlete, you’re a professional who's office is with wheels, fins, board and paddles instead of balls. You will make your living being our test rider for next generation electric boards, next generation surf boards and items that are still in development. 

First and foremost, this job isn’t selling stuff; it is a test rider of unproven equipment and will have inherent dangers. Although sponsorships and endorsements pay your bills outside of Totali, you spend the bulk of your days test riding, performing optimization, and adding feature enhancements of human movement to Totali technologies. Your goal is to perfect our craft so we can attract audiences at that look to Totali for next generation products.

The tools of your trade must be able to encompass surfboarding, snowboarding, skateboarding, paddleboarding and skydiving.   You can simultaneously work, play, and get your adrenaline rush. 

Major Keys:
You should have a high school degree or higher and share these traits...

1. Calm Under Pressure: You keep your cool when dealing with highly stressful situations.

2. Reliable: You can always be counted on to do a good job.

3. Leader: You're good at taking charge, giving directions, and inspiring other people.

4. Safety minded